Catalogue
Design

Here at Straightforward, we can take your catalogue designs to the next level. With over 20 years of experience, we offer a full service tailored specifically to your needs.

We have the skills to take care of everything from creative and photography to copywriting and print production. Our experienced team creates engaging brochures that deliver results and will drive your business forward.

PRINTED CATALOGUES

Nothing quite beats the tactile feel of a printed catalogue, which has the ability to leave a long-lasting impression on your potential customers. The beauty of print is the vast range of specialist papers available and special finishes, such as metallic foil, embossing or lamination, allowing you to present your brand the way you want your customers to see it.

A printed catalogue is a tangible piece that can be used as a powerful marketing piece in a range of settings such as an exhibition or showroom. It will be read, retained and referred back to, staying around much longer than an emailer or online advert.

DIGITAL CATALOGUES

A digital catalogue is a valuable marketing tool in the ever-growing virtual world. Digital catalogues have the advantage that they can be optimised for use on various devices and digital platforms, making them highly accessible to a large audience.

A digital catalogue is also a great solution if you need to update your brochure regularly, for example, pricing or product ranges. Pdf files also allow you to distribute your information instantly, without the need for waiting for printing.

Digital catalogues are a great environmentally friendly option, as they prevent paper wastage and reduce printing costs.

OUR EXPERIENCE COVERS A RANGE OF BROCHURE TYPES…

OUR CATALOGUE DESIGN SERVICES

At Straightforward, we offer a full solution for your catalogue design, all tailored to your specific needs.

We have the flexibility to handle as much or as little of the process as you require and are more than happy to work alongside your marketing or in-house design team.

CONCEPTS

From your brief, we'll provide a range of creative layouts that will showcase your product or service. Following your feedback, these will be developed prior to artworking of the full catalogue.

PHOTOGRAPHY

Chances are your catalogue will include photography. We can produce photography in a wide range of styles, from set photography, product photography or specialist macro photography. Our photographers are experts at capturing it all.

ILLUSTRATION

Illustration is a highly visual and engaging method that is a great way of communicating ideas and messages to your customers. From traditional to digital styles, we can produce a wide range of illustrations for your brochure.

PRINT PRODUCTION

We can take care of the whole print production process, from paper selections to exploring different special finishes. Our experience means that we can advise on the best solution for your design, business and budget.

COPYWRITING

It’s important to get your messaging right when creating a brochure, and good copywriting is key to this. A well-written brochure will clearly explain your product or service in a way that your customers can understand.

DIGITAL PDF

We can provide you with a fully optimised digital PDF version of your brochure, that is interactive and informative on any device. Make it a download from your website, a link via your socials media or attach it to an email.

ARTWORKING

Artworking is the process of taking a chosen concept design and turning it into a final layout via Adobe InDesign ready for either print or digital output.

PLANNING

We'll always provide a timeline of the entire project, so you know when you'll receive your brochure and the process runs as smoothly as possible. This could include sorting data, collating existing assets or planning a photography shoot.

OUR PROCESS

We like to keep things as simple as possible at Straightforward, and that includes our catalogue design process. We will keep you informed at every stage of the process so that you know what to expect and when.

1. Briefing & Quoting

The first stage of the process is always understanding what your requirements are for your brochure design. Once everyone is happy with the scope of the brochure project, we will produce a quote outlining the work we plan to undertake and the associated costs for approval.

2. Asset Collation & Copywriting

Once the quote is approved, we will start gathering everything that we need to design the brochure. This could include things like asset collation and arranging copywriting. Collecting digital assets and creating new content upfront generally means the rest of the process moves much quicker and smoother.

3. Concepts

This is when the creativity really starts. At this early stage of the design process, we will produce a range of initial concepts that answer your brief. These won’t be final solutions, but would effectively demonstrate the design language and determine the visual direction for the brochure.

4. Design Development

Once a creative concept has been chosen, this idea will then be further developed into a more comprehensive design solution. We take on board any client feedback and refine the design so that artworking multiple pages of a brochure is possible.

5. Artworking

Artworking is the process of taking the brochure design and turning it into final artwork ready for either print production or digital outputs. This involves things like ensuring colours and typography are consistent. As well as making sure any amends have been correctly implemented.

6. Output

At this last stage we will provide you with the appropriate final artwork files; either print-ready files or digital files. We can also liase directly with printers to ensure they are printed to specification.

6. Print Production

If your brochure is going to be printed, we will either supply print-ready Pdf's or liaise directly with the printers to ensure they are printed to the agreed specification.

6. Digital

If you're going down the digital route, we will provide you with fully optimised digital files that can be used on your website, social media profiles and any other digital platforms.

Let's talk about your next catalogue project...

If you’re ready to start a project, get a proposal, or just need a chat about your next move..

Catalogue Quote Request Form

Tell us all about your project and we’ll provide you with a free quote.