Heritage cutlery brand Arthur Price wanted to add some sparkle to their Christmas campaign so we delivered a Christmas campaign to remember…
What we did…
Arthur Price needed a creative Christmas campaign to promote their Factory Shop in Lichfield. Straightforward created a complete campaign from concept through to completion.
- Initial printed and digital campaign concept
- Specialist product and campaign photography
- Design, development and production of campaign branded printed mailers and magazine advertisements
- Design and distribution of emailers
- Healthcheck of their existing database to ensure campaign response
- Project management of their campaign
As part of the Arthur Price printed campaign Straightforward produced a range of advertisements for direct mail and magazine advertising.
To ensure the campaign had the best possible exposure we performed a full healthcheck of Arthur Price’s existing customer database.
At Arthur Price we believe in partnering with local businesses. We’ve worked with Straightforward since 2015 and our relationship has developed into an integral and dependable element of our on-going marketing activity.
Simon Price, CEO Arthur Price
The Star on the Tree
The Christmas campaign needed specialist product photography to showcase the Arthur Price product range and the Christmas wonderland which formed the basis of our creative concept.
We also produced a range of emailers to add a digital twist to the campaigns printed elements.
- Initial design and concept for emailers
- Coding and testing of emailer to ensure consistency across email clients
- Healthcheck of email database
- Distribution of campaign to full email database
- Feedback and reporting of emailer performance and response
As part of their digital marketing campaign we ensured Arthur Price recieved full reports on the performance of their emailers, including information on
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