Lichfield Restaurant Branding

Darwin’s at the George Hotel

Darwin’s are artisans of taste, creating a thoroughly modern British dining experience.

Straightforward served up a full range of services to launch Darwin’s Restaurant, including brand identity, interior /exterior signage, launch campaign materials, menu design, press advertising and
print management.

Named after Lichfield’s Erasmus Darwin – doctor, inventor, poet, idealist, forward-thinker… a creator. A man well ahead of his time, who loved great food so much that in his later years, he had a semi-circle cut out of his dining table so he could sit at it comfortably!

Darwin’s Restaurant at the George Hotel offers a modern British dining experience that follows the creative ideas of our namesake; our chef serves meals made with exceptional quality ingredients and expert craft that fuse fantastic flavours together.

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