Premier software was looking to rejuvenate the branding for their flagship spa booking and management software ‘Core by Premier’.

Straightforward took a deep-dive into the software product and the spa industry to create a brand that encompassed the feeling of spa services but also had a modern technology feeling of flow.

Mixing hot reds with cool blues, tranquil purples with invigorating yellows, Straightforward created a colour wheel of opposites that flowed into each other and visually reflected the spa services.

Straightforward produced a brand identity, brand guidelines, brochure, website and press advertising for the relaunch of the software product.