Refreshing an established brand by developing a clear, bold new, and future-facing identity that builds on the strength of its past.

Straightforward were involved in helping Coltman develop their brand, marketing materials, signage/wayfinding, and website design.

The development started with the refinement of the ‘C’ device and brought clarity to the replication issues it had caused in the past. Opting for a solid single colour design rather than a second colour or tint, Straightforward created a bold mark with precision, structure and presence.

Straightforward also created custom illustration detailing the pre-cast options available from Coltman which feature on the refreshed website design, alongside drone photography and documentation photography of pre-cast process and testing.