Merger Naming & Brand Identity For An Established Materials Handling Company

Altegra Integrated Solutions

Straightforward created strategic positioning for Altegra Integrated Solutions that reflects its status as an industry leader in Materials Handling.

Dunstall Holdings Group wanted to combine the strengths of acquisitions ‘Anvar’ and ‘Lift West’ under a new name and branding to move forward into the next chapter of the business.

Straightforward ran a series of workshops with the company directors to form a name and brand identity. Straightforward presented a set of stylescapes to determine the look and feel of the final brand and help narrow design choices throughout the process.

The final brand assets were produced along with a set of brand guidelines that the in-house design team could use to produce ongoing print and digital campaigns.

Previous Logos – Amvar and Lift West Group

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