Detail. It’s important to us.
It takes Studio Photography from the ‘yeah it’s nice’ category and levels it up into the ‘wow! that’s just amazing – I really need THAT fork’ category. The team in our Graphic Design studio work directly with stylists and photographers to stage manage every angle, texture and prop to deliver Studio Photography with that wow factor. This approach is particularly important when we are working Studio Photography alongside brochure design, branding or website design because our design team know the exact shot you need and how it needs to work in your project.
Take, for example, our latest photoshoot for the Arthur Price.
Not only is it super important that we make sure the finished article looks and feels flawless, but the products themselves look good enough to touch, feel and most of all, we can visualise the cutlery in our own homes and on our dining tables.
And to do this takes a lot more work than a quick snap by a photographer in front of a tablecloth.
For a start, photographers come in different shapes and sizes, some are great for modelling shots, others for press photography or landscapes, and then there are some who are perfect for food and / or set shots.
While you get some who are multi-talented, the chances are you need to make sure you have the right one for the job. And that the price, their style and the technical ability is just right.
It takes a good graphic designer to know this, to be able to source and select the right one, and then to be able to have the overall vision of the finished product to give the right creative direction and brief to them.
Other considerations that go into a photo shoot of this standard and size include:
- Concept. A clear and strategic plan is needed before we set out on the photoshoot. Establishing a brief with the client is important to make sure we have the right props, styling and lighting.
- Buying the right props. (Spoiler alert – we don’t buy the whole set of plates. Much to the annoyance of our better halves who have their eyes on them.) They need to be complementary to the brand and also timeless so they don’t date within months of the catalogue going to print.
- Colour blocking. Knowing how the catalogue is going to look, we not only make sure the colours are correct for the flow of the pages, but they stand out for the reader.
- The lighting. This is an essential. Just being good with photoshop isn’t going to cut the proverbial mustard. In fact, it’s almost as important as the layout and composition of the photograph. A dull photo can’t suddenly become one that is shining without the right base.
- It is all in the detail – and the art direction. Everything needs to be spot on for it to work. Because otherwise it could be a costly mistake.
- Patience. Two quick snaps doesn’t make a photo. Some photographers take hundreds to make sure just one picture is perfect. But this takes time and an eye for detail – something creative designers have spent whole careers perfecting.
- Photoshop skills. While we know we shouldn’t rely on them solely, it is knowing that you have the great base photo that you can do small touch ups to take care of every detail.
So there you go, a short glimpse into our world of creative design and just one day of our many we spend making things looks amazing.
Let us know what you think about our video… it’s important to us that we get it right. For more details or if you want to discuss your photography requirements, email firstname.lastname@example.org or call 01543 433292