So, you're Straightforward then, are you?

Well, we like to think so! (and hopefully you will too)

As our name suggests we like to keep it as straightforward as possible, we don’t over complicate things or compartmentalise our clients. We keep our ideas fresh and our insights far-reaching.

We pride ourselves on long-lasting client relationships by solving business dilemmas with creativity that enables organisations to drive their brand way beyond the competition.

Our Story…

Founded in 2002 by John Heeler, Straightforward was born with the purpose of bringing clarity to the world through uncomplicated design. Since then, the in-house team has grown in size and talent to provide our clients with a wealth of experience across strategy, print, and digital.

We’re nestled in a barn conversion on the outskirts of the historical city of Lichfield, Staffordshire, where we live and breathe typography, layout, print and all things digital – view our services.

Clients value Straightforward’s approach to projects and the return value it brings to their businesses. If you’re ready to find out why our clients keep returning, then contact us about your next project.

Partnering with…

Our Purpose

Straightforward is a collection of thinkers, artists, and creators working together to deliver thoughtful design into the world.


We’re a creative design agency that delivers results, strengthens relationships, and likes to think big for a small agency, yet stay humble.

Hopefully, we’ve answered most of your questions, but if not check out our FAQ’s sections below or contact us.

We work with clients of all shapes and sizes, some are one-off projects though many have stayed with us since we opened for business in 2002. 

We work with local start-ups and entrepreneurs to established multi-nationals and tailor our services to get the most from your budget. 

No two projects we work on are ever the same and all require a bespoke set of skills and resources, therefore we quote each job on its merits. 

Once we have an understanding of your requirements, we’ll provide you with a proposal containing a range of price points and deliverables around your budget.

If you’re interested in seeing how we can help drive your business forward, why not contact us for a bespoke proposal?

For websites and larger design projects we offer staged payments or a monthly payment plan. These are details in our proposals and help keep everyone on track for a successful project.

We always strive for the highest quality work for our clients. Depending on the scale of your project and the number of projects we already have on we’ll set out realistic timelines and set project milestones for delivery.

Yes and no, as pitches are often very competitive – we like to qualify them first, so we may have a few questions for you.

Nobody likes unexpected costs, so we make sure everything we expect to deliver is always provided in a written proposal for complete transparency. This will also include rounds of amends, deadlines, and quantities of print.

If there is scope creep or additional work, we will always quote you first.

We offer discounts for Charities and local businesses.

Sure, it’d be great for you to pop-in and see us all beavering away with our creative stuff.

Let’s set up a time, we’ll pop the kettle on and get our best biscuits out.

The Senior Team

John Heeler

Managing Director

Shane Robinson

Studio Director

The Local Community

We like to support the local community and we’re always up for supporting good causes, from sponsored bike rides to skydives we like to do our bit.

Staffordshire Community Foundation, We Love Lichfield and Whittington Parish Council

Let's talk about your next project…

If you’re ready to start a project, get a proposal, or just need a chat about your next move.